Growth at Accuen was flat last quarter as more clients moved away from nondisclosed programmatic buying methods, where agencies procure inventory and resell it to clients with an unrevealed markup, said Omnicom CEO John Wren on the company’s first-quarter earnings call on Tuesday.
Press + Media
Now that marketers have been reminded of the internet’s dark side, whitelists are top of mind.
Omnicom has implemented new brand safety checks to vet YouTube videos for hateful content. The tool uses automated scanning and human oversight to score and whitelist content on the platform.
Omnicom has developed a safety program for YouTube that could reassure some of the major advertisers currently on hiatus from the video site.
HP has shifted its global digital media business from WPP’s Essence to Omnicom’s PHD, which already handles the brand’s traditional media account.
When a large amount of marketer business migrated between agencies in 2015 and 2016, Omnicom Group was the prime beneficiary.
As CEO of Omnicom Media Group’s Accuen since 2015, Megan Pagliuca has been inspiring the “next evolution of programmatic” – focusing on open pricing, automation and elevating machine-driven media from a line item into a strategic plan. And like many of today’s ad tech luminaries, her career began in the mid-‘00s at Right Media, a
Media agency tracker RECMA is out with a new report detailing major media agency account wins and losses for full year 2016 and finds that Omnicom Media Group (PHD, Hearts & Science, OMD) turned in the best performance with net new business wins totaling an estimated $4.4 billion (estimated billings), according to sources with access
Revenue from Omnicom’s trading desk Accuen grew $33 million in Q4 and $86 million over the full year in 2016, the company said in its Q4 earnings call on Tuesday.
Hearts & Science, OmnicomMediaGroup’s, data-driven marketing agency, doesn’t see itself as a programmatic agency. In fact, programmatic, exchange-based trading comprises only 15% of agency work.