Effective Date: June 11, 2015
Overview of Accuen Services
Accuen is Omnicom Media Group’s digital media acquisition platform that combines data, technology, and strategy to help advertisers reach the audiences most likely to be interested in their products or services. In the simplest terms, Accuen uses non-personal information about consumers and their behavior online to identify potential audiences for its advertising clients. The benefits of Accuen’s services are two-fold – advertisers receive better audiences and consumers are served more relevant ads that provide the financial support for so much of the free Internet content consumers enjoy.
If you choose to opt out of Accuen’s services, it out is limited to data collection using this browser on this computer. It does not automatically apply to every browser on every computer you use. It will only work if your browser is set to accept third-party cookies. If you, or another consumer, delete the browser cookies after opting out, you will have to repeat the process.
If you choose to opt out, you will continue receiving advertising, and may continue receiving advertising from our clients. However, the ads may be less relevant.
Accuen Opt Out
If you choose to opt out of Accuen’s services, Accuen will download an opt out cookie to your computer, which is designed to prevent Accuen from collecting data for creating segments. Accuen’s opt out is effective for this browser on this computer, and will only work if your browser is set to accept third-party cookies. If you delete your cookies after opting-out, you will have to opt out again. The Accuen opt out cookie is set to remain effective for at least five years. You can opt out of data collection by Accuen by clicking here.
NAI Collective Opt Out Page
Accuen is a member of the Network Advertising Initiative (NAI), which is a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards. The Network Advertising Initiative (NAI) has created an Opt-out Tool in conjunction with its members for the express purpose of allowing consumers to opt out of the behavioral advertising delivered by its member companies. The NAI Opt-out Tool is located at this page.
Canada: Accuen Canada adheres to the Canadian Self-Regulatory Principles for Online Behavioural Advertising established by the Digital Advertising Alliance of Canada (DAAC), a consortium of leading Canadian advertising and marketing associations. For more information about the program please visit the YourAdChoices.ca site. For more information about how you can exercise your choices whether to receive OBA, visit the DAAC Consumer Opt-Out page.